The Imps Agree Lincoln Landmark Rebrand - The Selenity Stand

The Imps Agree Lincoln Landmark Rebrand - The Selenity Stand

By Lewis Hughes
10 July 2015

Following on from the recent deal to sponsor the Lincoln City Football Club away kit for the forthcoming 2015/2016 season, we're delighted to further extend our partnership with Lincoln City FC with the sponsorship of the main stand. Currently named The St Andrews Stand, it will be rebranded as The Software Europe Stand.

Constructed in 1987, the Software Europe name will be emblazoned across both sides of the stand which holds 1700 fans, the press box, Directors enclosure as well as the majority of the club’s offices and corporate areas. This Lincoln landmark can be seen from South Common, up towards Canwick Hill and various points along the south of the city.

Andy Jackson, Chief Financial Officer at Selenity (formerly Software Europe) commented: “Over the last 12 months we have developed a fantastic relationship with Lincoln City Football Club. We’re delighted to build on this and strengthen our association with the club. The opportunity to gain further recognition for the Software Europe brand in and around Lincoln was not to be missed.”

LCFC Commercial Manager Russell Moore added: “All at Lincoln City FC are delighted to have Software Europe as a new stand sponsor at Sincil Bank. This means they will have a presence home and away throughout the season as they are the front of the away shirt sponsors also.

Everyone at Lincoln City FC are delighted to be associated with Software Europe, we look forward to building the relationship with this growing local company in the coming seasons.”

Lincoln City Football Club, nicknamed The Imps currently compete in the Vanarama National League, with the season kicking off at Sincil Bank on Saturday 8th August against Cheltenham. Up the Imps!