Software Europe becomes Selenity

Software Europe becomes Selenity

By Lewis Hughes
17 July 2017

Software Europe, HR and finance cloud technology company, will be re-branding to Selenity; with the official re-brand launch to happen at the end of July. 

Software Europe was founded in 1989 as a software reseller and has, since its inception, been a recognised leader in UK expenses management. The company has since grown to develop its own portfolio of cloud-based solutions in-house that reduce costs, increase efficiencies and ensure compliance to HR and finance operations. 

Its award-winning solutions have continued to evolve as the world becomes more digital and connected so the rebranding reflects both the evolution of the company as well as its vision for the future.

Today the company provides its cloud-solutions to over 400 companies globally with a 67% market share within the NHS. Selenity's re-brand represents its successful and on-going transition to a company well beyond its reseller and legacy heritage. Today the company competes in key growth markets that include business expenses and HR case management. 

Selenity's Chief Executive Officer, Neil Everatt commented "It has never been a more exciting time to lead the company, and this new brand reflects our enthusiasm and focus on transforming our customers' lives by automating their business processes. 

Our brand transformation better represents where the company is today and our vision for the future. It clearly shows that we are changing as a company by expanding our technology offerings, pushing into new markets, and providing a more defined vision for our colleagues and customers as the company continues to evolve and innovate." 

While the brand has changed to better represent what the company is today, Selenity's value proposition remains the same - to transform organisations and empower people through cloud technologies, anytime, anyplace, and on any device. 

Deborah Saunby, Sales and Marketing Director added "We've used the term 'SEL' internally for many years ["Software Europe Limited" abbreviated] and felt the new name better represented who we are and what we do. The re-brand comes at a pivotal time for Selenity as we continue to challenge and disrupt the world of HR and finance, bringing new technologies to the market and continuing to update and improve our existing products to meet rising customer expectations."